Vale Furnishers Limited is a company registered in England (collectively referred to "we" or "us" in this policy).
In a Nutshell:
*If you are a long way away from us: We are part of a large association of similar retailers (Associated independent Stores). When you make an enquiry on our website we may pass your details on to another member near to you. We will only do this if there is a likelihood of them being able to help you with your query.
Maintaining the security of your data is a priority at Vale Furnishers and we are committed to respecting your privacy rights. We pledge to handle your data fairly and legally at all times. Vale Furnishers is also dedicated to being transparent about what data we collect about you and how we use it.
This policy, which applies whether you visit our store(s), use your mobile device or go on line, provides you with information about:
HOW WE USE YOUR DATA
Vale Furnishers (and trusted partners acting on our behalf) use your personal data:
Vale Furnishers use your personal data for electronic marketing purposes (with your consent) and may send you postal mail to update you on our latest offers.
We aim to update you about products & services which are of interest and relevance to you as an individual. You have the right to opt out of receiving promotional communications at any time, by:
We may analyse your browsing and purchasing activity, both on-line and in store, and your responses to marketing communications. The results of this analysis, together with other demographic data, allows us to ensure that we contact you with information on products and offers that are relevant to you. To do so, we use software and other technology (automated processing).
Sharing data with third parties
Our service providers and suppliers
In order to make certain services available to you, we may need to share your personal data with some of our service partners. These include IT, delivery and marketing service providers.
Vale Furnishers only allow its service providers to handle your personal data when we have confirmed that they apply appropriate data protection and security controls. We also impose contractual obligations on service providers relating to data protection and security, which mean they can only use your data to provide services to us and to you, and for no other purposes.
Other third parties
Aside from our service providers, Vale Furnishers will not disclose your personal data to any third party, except as set out below. We will never sell or rent our customer data to other organisations for marketing purposes.
We may share your data with:
To deliver products and services to you, it is sometimes necessary for Vale Furnishers to share your data outside of the European Economic Area. This will typically occur when service providers are located outside the EEA or if you are based outside the EEA. These transfers are subject to special rules under data protection laws.
If this happens, we will ensure that the transfer will be compliant with data protection law and all personal data will be secure. Our standard practice is to use ‘standard data protection clauses’ which have been approved by the European Commission for such transfers.
How long do we keep your data?
We will not retain your data for longer than necessary for the purposes set out in this Policy. Different retention periods apply for different types of data, however the longest we will normally hold any personal data is 10 years.
WHAT PERSONAL DATA DO WE COLLECT?
Vale Furnishers may collect the following information about you:
Our website is not intended for children and we do not knowingly collect data relating to children. This list is not exhaustive, and, in specific instances, we may need to collect additional data for the purposes set out in this Policy. Some of the above personal data is collected directly, for example when you set up an on-line account on our websites, or send an email to our customer services team. Other personal data is collected indirectly, for example your browsing or shopping activity. We may also collect personal data from third parties who have your consent to pass your details to us, or from publicly available sources.
HOW WE PROTECT YOUR DATA
Vale Furnishers are committed to keeping your personal data safe and secure. Our security measures include: -
WHAT YOU CAN DO TO HELP PROTECT YOUR DATA
Vale Furnishers will never ask you to confirm any bank account or credit card details via email. If you receive an email claiming to be from Vale Furnishers asking you to do so, please ignore it and do not respond.
If you are using a computing device in a public location, we recommend that you always log out and close the website browser when you complete an online session.
In addition, we recommend that you take the following security measures to enhance your online safety both in relation to Vale Furnishers and more generally: -
You have the following rights:
Legal basis for Vale Furnishers processing customer personal data
Vale Furnishers collect and use customers’ personal data because is it necessary for:
In general, we only rely on consent as a legal basis for processing in relation to sending direct marketing communications to customers via email or text message.
Customers have the right to withdraw consent at any time. Where consent is the only legal basis for processing, we will cease to process data after consent is withdrawn.
Our legitimate interests
The normal legal basis for processing customer data, is that it is necessary for the legitimate interests Vale Furnishers, including: -
Cookies Policy What are cookies?
How are cookies managed?
The cookies stored on your computer or other device when you access our websites are designed by:
What are cookies used for?
The main purposes for which cookies are used are: -
How do I disable cookies?
If you want to disable cookies you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use.
What happens if I disable cookies?
This depends on which cookies you disable, but in general the website may not operate properly if cookies are switched off. If you only disable third party cookies, you will not be prevented from making purchases on our sites. If you disable all cookies, you will be unable to complete a purchase on our sites.
If you have any questions about how Vale Furnishers uses your personal data that are not answered here, or if you want to exercise your rights regarding your personal data, please contact us by any of the following means:
You have the right to lodge a complaint with the Information Commissioner’s Office. Further information, including contact details, is available at
This policy was last updated in May 2018